A Letter to Our Business Community

 “At Sony, we assume that all products of our competitors have basically the same technology, price, performance, and features. 
Design is the only thing that differentiates one product from another in the marketplace.”   ~ Norio Ogha, former chair of Sony *
“So how can we compete (with the Far East )…outside of pricing and labor costs? 
It has to be with design.”  ~ Paul Thompson, director of Cooper-Hewitt Museum



It’s a word we hear a lot in the world of business and in the world of education.  But what does it mean?   It means to create, to invent, to come up with new ideas for marketing, new strategies, fresh possibilities, something original.

We live at a great time when so much information is at our fingertips and yet where does innovation come from?  It still comes from the individual, not a smart phone.

I began this initiative mainly because while on my music tours, I would present workshops to students to help them get excited about music all the time teaching them technique.  But something became quite clear:  

Schools have little to no money for arts programs and yet, this is the imaginative side from where designs and innovations are achieved.

Some of the greatest minds have art in their lives and see its importance in their daily living: 

Albert Einstein, one of the greatest minds, talked about the significance of his piano playing.  Music was a part of his routine that released his imagination, triggering ideas that would help him find concepts that later advanced the world in its understanding of science and its place in society.

Information and structure are definitely the backbone towards advancement and competing globally, …heck,….. competing locally.

But a backbone can’t jump all on its own.  What artforms provide are the energy to spring forward, see things differently to excite the individual and try things differently, in a new way, in an innovative way.

Our purpose is not to make professional musicians or dancers out of our youngsters, nor is it to give them an after school hobby. 

We provide a program that helps the student understand that creative exercise is equally as important as physical exercise. 

Our society impresses upon our students, in a big way, how important athletics are to them, physically, economically, and socially.  We want our own children to be happy.  We want them to be the next big thing,… create a strong business, add to the world in a positive way.

We spend our hard earned money giving our children the tools to help them grow and succeed.  Yet, one of the most inexpensive tools we can provide to our children is self-exploration and self-discovery. 

I can tell you that after making a living for over 30 years, creating and improvising music, that the consistent self-discovery that I have learned through improvisational performance and composition, has helped me re-invent the wheel many times that has become necessary for survival in my world of business.  If you have been in business anywhere near 30 years, Can you honestly tell me that you have not had to reinvent the wheel a few times?

Remember, the students of today are your future workforce.

I spent twenty years researching and writing a book on the importance of music along with my 30 year career.  This is not a whim.       

Creative exercise allows the mind to think more expansively.  Learning art and self-expression develop expansive and creative thought.

Please join us in our efforts to enhance the future workforce by becoming involved.  I thank you for your time.



Joseph Vincelli

Founder and Executive Director

The Artist Outreach, Inc.

An Educational 501c3 Workshop Program
from Daniel Pink’s, A Whole New Mind